Speaking Your Invention in Packaging and Conversation
getting a patent – http://www.pearltrees.com/florencebugbee/inventhelp-products/id23990079/item249512924. It’s one thing to generate a some great new creation that the world needs, but it’ll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, so don’t make assumptions that the person you’re trying to reach already knows what perception.
I always enjoy watching talented inventors, engineers and designers describe their creations to colleagues. There is actually an assumptive “you know what I mean” going on as they skip information during the description phase of the explanation, which eventually leads to a communication break-down. I get the best way to overcome these sorts of problems is by bringing within a person who has no working knowledge of the project. Now, talk on the stranger, a clean slate with no predetermined notions of your invention. Assume you will amaze yourself when you sit back and take notes on how they talk about the new product.
Watch that analyze the invention, discovering its product or service benefits. As an inventor you’ll observe that your whole demeanor and language selection will change, almost like you’re talking to a small child. It’s right then and there you’ll find out the genius of communication. You have to throw all the jargon out the window and remove preconceptions. Encourage this in order to individual ask questions. Act as the teacher, because when you teach, you will need to re-evaluate anything you know for that subject and gives it a great easy-to-understand style. Teaching is learning, so hopefully the exercise will an individual how to communicate your discovery.
Remember, individuals do not buy what they don’t discover. This makes things especially difficult if you are invention are a few things consumers never ever seen until today. In that case you’re responsible for showing really a user faces and how your creation solves it, using language they understand. It’s not as simple considering that it seems, but having fresh eyes have a peek at your invention ideas, as I described earlier, helps you’re aware to market and communicate it.